ELEVATED ACTIVEWEARVERSANT WEST / THE BRAND
Designed to be seen.
01 / THE MANIFESTO
Sportswear has two jobs: to hold up through the session, and to make you want to wear it before, after and beyond. Versant West does both, without choosing.
Leggings that sculpt and stay opaque as you bend. A bra that stays in place. Cuts, colours and details designed to be beautiful, not just effective. Born in Bordeaux, an hour from the Atlantic, and made in small batches.
02 / WHERE VERSANT WEST COMES FROM
I have loved clothes since I was little. All clothes. A passion that comes from my mother, always elegant, who clearly enjoyed “trying out” her outfit ideas on me.
At 15, I was cutting up my clothes (much to my mother’s despair) and transforming them: recutting, re-stitching or customising them with fabric markers. At 20, I registered my first brand, Toxii Star, which dressed my group of dancer friends for our electro nights.
Meanwhile, photography became my profession. Photographing weddings drew me to wedding dresses, to the point of designing them. At 27, Comtesse Betty was born. The adventure lasted two years: I chose to focus on photography, and realised that when it comes to design, my place is in ready-to-wear. I kept sewing, just for myself.
Then it clicked. Sport had become a way of life, and the changes in my body taught me what a difference it makes to wear something you feel good and confident in. It is this dual side, technical and aesthetic, that I wanted to develop.
More than a year of prototypes, sourcing and testing later, the first drop is here.
03 / A WORD FROM THE FOUNDER
Photography is still my profession. At Versant West, I design the pieces, choose the fabrics with the manufacturers and take the photos myself. Every piece passes through my hands before it reaches yours (and yes, every single one goes through my hands).
BéatriceFounder of Versant West
FOUNDING MEMBERS
Reserved for the first twenty Versant West customers: Founding Member status, 15% off for life and free pickup-point delivery. Only a few places left, then it closes for good.